Presented by Heather Weininger: When reaching our target audience of abortion-vulnerable women, we need to understand where they are obtaining their information. This includes: news, television viewing habits, social media platforms and how they interact on these platforms. As part of the Veritas Society at Wisconsin Right to Life, our program has changed from TV advertising to digital advertising. Once you attend this session, you will be able to understand why digital advertising is a better platform than TV to reach our target audience, how to use it effectively, how to use data collected from ad campaigns, and how ads are tested and produced to best reach our target audience.